Launch a B2B product using B2C tactics
Accounting Manager vs Controller, Close your books, Vendor Negotiations
Avoiding Cofounder Infighting
Gauging trust levels, awkward 1v1's, and feedback with direct reports
How Attio handles thousands of leads with 2 sales reps
The Trust Equation, Is the Trust There & How to Repair Broken Trust
We cookin' up something nice
Case Study: The Bottleneck
Scraping G2, 6 steps to nail positioning, & BS TAM
Building relationships with financiers
Steal from leaders, Financing options and Pricing chats with customers
Seeding Your Community