Crafting an Eye-Catching Pitch Deck

Crafting an Eye-Catching Pitch Deck

Insight from JDJ Creative

VCs can be tough customers.

They spend a whopping average of 2 minutes and 42 seconds reviewing pitch decks.

No pressure, right? 😅

Don’t stress. We’ve got the secret sauce to make those 162 seconds count.

It's all about telling your story visually. Let's break it down:

1. The 10/20/30 Rule: It's the holy trinity of pitch decks. 10 slides, 20-minute max presentation, and a font size that won't make your audience squint (30+ is a safe bet).

2. Bookend Like a Badass: Your first and last slides are prime real estate. For the cover slide, slap on that logo, craft a killer one-liner, and an inspirational image (no cheesy stock photos, please 🙏). Choose fonts that scream "read me!" over "I'm so fancy." The final slide stays up during Q&A, so make it count.

3. Keep it Simple: For charts, use clear labels, curate your data, and tell a story. Stick to 1-2 fonts and brand colors. Consistency is key. And don't forget visual hierarchy – highlight the MVP (Most Valuable Point) on each slide.

Learn more: Y Combinator’s guide to designing pitch decks