How to Build and Test a Community.

Throwing together a discord chat won't work

Rameel Sheikh
April 30, 2024

Community building is a key unlock for your business.

Especially if you have a product-led growth business model.

More people recommending your product = more revenue for you.

Everyone's natural instinct is to throw together a discord chat and call it a day.

That's a terrible experience for your current and potential customers.

Only focus on one thing: the promise.

What do you promise you will assist with vs what members need to do themselves?

Once you have an idea for a community and potential members, try this to get critical insights.

Here are things to consider:

Skip the Jargon: Your community isn't impressed by fancy words. Craft your messages like you're talking to a homie.
Make a Cold Connection Warm: Cold invites don't work with strangers (or even acquaintances!). Choose folks who you can trust or who have the context to your invite.
Start Small: Build a small event instead of a massive one. Host a micro-event, a virtual coffee chat or a local meetup. These types of events are manageable, help you learn, and create a ripple effect for larger successes.

or to participate.