How to Learn About Your Competitors

Scrape G2 to Get Competitive Intel

Insight from SuperSend.io

As operators, we often get caught up in our own world. But if we want to stay ahead of the game, we need to keep an eye on our competition too.

One tool for gathering intel on your competition is G2. G2 is a review website where users share their opinions about different products.

By digging into customer complaints, you can get a clear picture of where your competitors are struggling.

Here's a step-by-step guide to using G2 for competitive intelligence:

1. Find your competitor's product page on G2.com and click on the reviews section. The URL should look like this: https://www.g2.com/products/clickup/reviews#reviews

2. Open up the developer console (aka the "inspect element" window) using the keyboard shortcut Ctrl + Shift + J (or Command + Option + J on macOS). This will open the console in a separate window.

3. Copy the code from this link and paste it into the console. Hit Enter and watch the magic happen! Just make sure to change the MAX_REVIEWS variable to the number of reviews you want to scrape (e.g., change 20 to 50).

Note: If you run into any errors or the download doesn't start after a couple of minutes, try completing a captcha verification and then run the script again.

Give it a shot and see what you can learn about your competition.

Learn More: Go to G2 to try this yourself