Using PR Strategically

Silence as a PR weapon

Insight from Edward Bernays

People talk too much during an interview.

Jumping to fill every silence isn't the best way to get your point across.

Guess who would back me up on this? Edward Bernays, the father of public relations.

He was a master at using mind tricks to shape what people think. For Bernays, being quiet wasn't about not talking. It was a clever way to grab everyone's attention.

By taking breaks in the conversation, leaders can make people lean in, eager to hear what comes next.

When leaders talk less and listen more, it shows they value others' opinions and want to really understand them.

This builds trust, making people feel important and listened to, which is key for strong relationships.

Getting the balance right between talking and not talking is crucial. Picking the right times to be quiet means your words pack a bigger punch.

They're clearer, stronger, and leave a lasting impression.

It's all about saying more with less, making what you do say really matter, and connecting more deeply with your audience.

Trust is everything when it comes to dealing with people. Being quiet at the right times shows you're empathetic, patient, and open to hearing all sides. This not only makes you look better to the public but also boosts your reputation as reliable and honest.

These breaks give you a moment to think, show you're confident, and let you steer the conversation.

Here are more reasons why taking a moment to pause during an interview is smart:

• It gives you time to think through what to say next

• You can come back with answers that hit the mark and guide the conversation where you want it to go.

• It lets you influence people without them feeling pushed.

Don't be the person who sparks a new scandal (unless that is your motive).

Silence helps your main points pop.