How to Optimize Your Linkedin

Use tools like Taplio to help

Spruce up your Linkedin Game*

Insight from Taplio

I finally launched The Bottleneck on my LinkedIn! I kept the newsletter hidden to get the content just right.

As I've driven traffic to The Bottleneck, I realized I need to update my profile page.

To help update my profile, I checked out Taplio's tips on optimizing the page.

For those who don't know, Taplio is an all-in-one content creation tool, post scheduler, and analytics tool for Linkedin.

Most people use the tool to increase their leads and online visibility on the platform.

Here are 4 tips on how to improve your LinkedIn presence:

1. Make Your Profile Pop: Start with a great photo of yourself smiling and looking friendly. You can use an AI tool if you need to like Photoleap. Use a banner (that big picture at the top of your profile) that shows what you're all about, like your job, your big ideas, or what you love doing. Your headline (the line right under your name) should grab attention by saying what you're good at.

2. Content Strategy: Post things that show you know a lot about your job and can predict what will happen next in your industry. Share stories about your successes, tips that can help others, and fun facts about what you do. This way, people will see you as a leader who knows their stuff.

3. Keep Posting: To make sure people remember you, try to post something interesting at least twice a week. If you're stuck on what to post, take a break and think about new ideas. You can use Taplio to help you create and schedule posts so you're always active.

4. Talk and Interact: Like, share, and comment on other people's posts. When you share your thoughts, you show others what you know and that you're interested in what they say.

By following these steps, you can make your LinkedIn profile really stand out.

It's not just about being there; it's about being active, sharing your ideas, and connecting with others in a meaningful way.

Reply

or to participate.