Effective Internal Communication Strategies

How to build your own internal communication plan

Insight from Rameel Sheikh

When I joined Uber in 2017, the company was going through massive turmoil.

A new CEO, All Hand meetings with toxic questions, and mass confusion about the business were ever-present.

Uber was a prime example of how not to handle internal communications.

In the hustle of nailing PR, leaders often drop the ball when communicating with their teams.

Your employees are your first and toughest critics. If they’re not buying what you’re selling, don’t expect the outside world to either.

Here's how to put in place a top-tier internal comms strategy for your team:

1. Make Everyone Feel Part of the Team: Help everyone feel like they're in on the action. When people feel like they belong, they're more likely to talk up your company to friends and online. Their belief in the company's mission can magnify your brand's voice.

2. Keep Everyone in the Loop: Talk to your team often and clearly. Engaged employees are less likely to leave. Plus, they'll do a better job of explaining what your company does to others.

3. Invest in Tools and Resources: Make sure your leaders have what they need to spread the word inside your company. This saves time and keeps everyone on the same page about what's important. Tools like Slido can help keep everyone on the same page.

4. Encourage Active Dialogue: Creating opportunities for two-way communication, such as small group discussions or one-on-one sessions. This allows for a deeper understanding of employee concerns and ideas.