Don't Always be Pitching During Fundraising

Fundraising is a Debate, Not a Sales Pitch

Insight from Storytellers Playbook

Executive teams treat investor calls like they're delivering a sales pitch.

They shouldn’t.

Here's the thing about "selling": it often reeks of desperation.

Instead, try to engage in a meaningful dialogue between peers, not conduct a one-way sales presentation.

Try this:

1.  📖 Storytelling: A well-told story about the genesis of your idea can be more memorable than a barrage of facts.

2. 😲 Authentic Enthusiasm: Be enthusiastic about your vision. Nodding, making eye contact, and asking questions show that you're genuinely interested in the other person.

3. 🩳 Clarity and Conciseness: Communicate your ideas clearly and concisely. Articulating your thoughts shows confidence in your understanding of the subject.

You want to create an environment where investors feel engaged and connected to you AND your vision.

Embrace these investor conversations.