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How to Craft a Vision Statement
Want to inspire your team to greatness?
Rameel Sheikh
April 30, 2024
Inspire your team with a vision
Insight from Facebook Little Red Book
Early on, a shared sense of purpose is optional. Building together is enough.
But you will get too big.
When you cannot confidently say everyone knows what you are building towards, it's time to write your vision statement.
The vision statement puts together the past, present, and future. This includes your purpose, the product, and logos to tell the company's full story.
When writing your vision statement, be sure to:
Ignore constraints on your vision. Get comfortable with writing something someone might roll their eyes at. You started your company because you know something someone else doesn’t.
The best vision statements are personal. They include explaining why you decided to solve the problems your company is tackling and how you hope the world changes. Take a look inward. What do your heart, gut, and soul say you should be working on?
Take a look outward. Where do trusted team members, top users, and partners think you should go?
A great example is from Facebook’s Little Red Book.
“With each step forward (in this industry), the landscape you’re walking on changes. So, we have a pretty good idea of where we want to be in six months, and where we want to be in 30 years. And every six months, we take another look at where we want to be in 30 years to plan out the next 6 months. It’s a little bit shortsighted and a little bit not. But any other approach guarantees everything you release is already obsolete.”
No matter how far away the finish line is, and no matter how implausible getting there seems, a solid vision statement can help your team make the impossible feel possible.
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