How to Create an Effective Company Strategy Document

Building a Company Strategy Doc

Insight from McKinsey

Good planning requires top-down guidance.

The leadership team has the full view of the company. Siloed Teams only know a portion of the work being completed.

The team needs to know what major investments are happening across the company.

As planning begins, the context of Leadership decisions needs to be told. You must avoid situations where the team interprets these decisions as a mandate.

How should Leadership share that context with teams?

One of the best ways to do this is to assemble and share their first draft of the Company Strategy.

Here are the contents of your company strategy document.

1. Mission - What are you meant to achieve

2. Vision - What does it look like once you’ve achieved it

3. Goal - How do you concretely know you’ve achieved it

4. Strategy - What is the path to achieving it

5. Strategic pillars - Three to five key bets that the company needs to make

If you want a template, feel free to reply to this email and I can send one over!