How to build community like Hubspot

Why not go after the best?

Community Building Lessons

Insight from Hubspot

Hubspot has built its community since 2017. Here are the 3 lessons from a Principal Marketing Manager, Christina Garnett.

  1. Choose Your Own Adventure → Let folks in the community do their own thing. It's like, you want to give a talk? Cool. More into answering questions? Go for it. This approach is great because it lets people figure out how they want to mingle with others.

  2. Make Members the Hero → Communities should empower members to feel like heroes. Try to create opportunities for them to shine and share their experiences.

  3. Balance Community ROI and Needs → Engagement strategies should cater to all members. You have to recognizing your members diverse experiences, ranging from the most active to the lurkers.

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