CAN-SPAM in a Nutshell

CAN-SPAM in a Nutshell

Insight from Federal Trade Commission (FTC)

Ah, email marketing.

The art of sliding into someone's inbox, actually getting opened, and not being immediately banished to the spam folder.

For those of us that have not yet mastered the art, we contend with CAN-SPAM. It's the law that's here to keep your emails legal and your customers' inboxes slightly less cluttered.

First things first: CAN-SPAM isn't just about those "Get Rich Quick" or "Enlarge Your... Business" emails.

It applies to all commercial messages, even those fancy B2B communications you're so proud of.

Each violation can cost you up to $51,744.

Suddenly, that "blast email to everyone we've ever met" strategy doesn't sound so smart, does it?

Here's your CAN-SPAM compliance cheat sheet:

You have 10 business days to honor opt-out requests.

And here's the kicker: you're still on the hook for compliance, even if you outsource your email marketing to that "guru" you met at a conference.

Choose your email marketing partners wisely, folks.