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Fourteen Ways to Get Customer Reviews
How to Effectively Gather Customer Reviews
Fourteen ways to get customer reviews
Insight from Codie Sanchez
Assume you are going to buy the latest AI tool.
Before buying, you decide to check out Trustpilot to see what other customers say.
You go to Trustpilot.com. You search the tool only to find that it has a rating of 3.3 star. 148 of the ratings are 1-star!
You thank the heavens you didn't buy this terrible product.
Let's not be like this company.
Your potential buyers are going to look you up online. That could be on your website, Google search, or a review aggregator.
How should we collect reviews? Codie Sanchez created a list of 14 ideas that you can copy.
Here are the top 5:
Automate with your CRM: Send an auto text saying you were lovely to work with. If you feel the same, leave a review here (link). Then send two follow-ups if the customer doesn't answer.
Throw a special event: You can thank customers in real time and ask if they could post a positive review.
Respond to every single review: We used to do this at my last startup, Firstbase. We had a Slack channel that had all reviews come through. I assigned a person on our CX team to always respond to each one.
Wall of Success: Don't only put reviews on 3rd party websites. Stick those reviews on yours. There are a ton of tools to help with this like Taggbox or Senja
Work for free: When launching a new product, try sending that product for free to get your first 5 clients. Then ask for reviews in return.
Interested in the other 14 tips? Check them out here.
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